Form & Style Africa

Industry: Retail (Home & Office Decor)
Location: Nairobi
Client Website: www.formandstyleafrica.com

🔍 Research
Form & Style Africa wanted to extend their beautiful physical showroom into a compelling online experience. Their challenge was to replicate the elegance of their in-store service through digital channels, while simplifying customer inquiries and product showcasing.

We analyzed competitor platforms, reviewed their customer journey from discovery to purchase, and noted gaps in online visibility and engagement.

💡 Solution
Imanasoft provided a stylish, functional digital rollout:

• eCommerce Website – Catalog system with categories, product previews, and inquiry features.

• Brand Refresh – Elegant visuals and typography for a premium aesthetic.

• Instagram Integration – Real-time product promotions and call-to-actions for social shoppers.

• Google Business Profile Optimization – Location tagging and review management.

📊 Results

• 🛒 2x increase in product inquiries within 2 months

• 💻 Higher conversion from social media to website

• 🌟 Improved visibility on Google Maps and search for home decor in Nairobi

✅ Conclusion
Form & Style Africa now presents an elevated digital presence to match its curated showrooms. Customers can browse, inquire, and connect—without stepping into the store. Imanasoft bridged that digital gap.