Phanry Limited — Case Study

Industry: Interior Design
Locations: Nairobi, Mombasa & Nyali
Client Website: www.phanrylimited.com

🔍 Research

Phanry Limited approached us seeking to align their digital presence with their growing reputation in the interior design industry. Despite having strong on-ground operations, their online footprint was fragmented. They lacked a modern website, had no centralized system to manage clients, and their brand identity didn’t reflect the elegance and creativity of their work. They also struggled with social media engagement, despite being in a highly visual industry.

We assessed their customer journey, internal workflows, and digital touchpoints. Our findings revealed key pain points in lead management, customer retention, and brand visibility.

💡 Solution

Imanasoft developed a full digital transformation strategy tailored to Phanry’s needs:

• Website Design & Development – We created a sleek, responsive website that showcases their design portfolio while improving user experience.
• CRM Integration – A custom CRM system was deployed to help them track leads, manage client relationships, and streamline project workflows.
• Social Media Management (SMM) – We rolled out a consistent content strategy, visual branding, and platform-specific engagement tactics.
• Brand Rebranding – We refreshed their logo, color palette, and visual language to reflect premium quality and professionalism.

This holistic approach ensured that every digital component—from aesthetics to systems—worked in harmony.

📊 Results

• 🌐 Website traffic increased by 40% within 3 months of launch
• 🤝 CRM usage led to a 25% improvement in client follow-up and retention
• 📱 Social media engagement grew by 60%, especially on Instagram and Facebook
• 🏆 The refreshed brand positioned Phanry Limited as a trendsetter in modern interior design across coastal and urban markets

✅ Conclusion

Phanry Limited’s transformation is a testament to how strategic design + smart systems can elevate a brand’s presence and performance. With their new digital tools in place, they now manage projects more efficiently, engage more meaningfully with clients, and continue to grow as a top-tier interior design brand in Kenya.

Imanasoft is proud to have been part of this journey.
Let’s build yours next. 💡